Value-Based Pricing
Differentiated Pricing. Fair Rates. Maximum Yield.
OTT platforms and grey routes exploit flat-rate SMS models, eroding margins while enterprises demand competitive pricing aligned to message purpose. VOX Value-Based Pricing ends one-size-fits-all charging—automatically tagging every A2P message as Marketing, Utility, or Authentication, then applying differentiated rates that retain price-sensitive enterprises, compete effectively against OTT alternatives, and unlock new revenue from previously undermonetized traffic segments.
P2A SMS Monetization
Current setup and way forward
Currently, operators face two challenges with respect to P2A SMS. The first is caused by unnoticed artificial traffic fraud, triggering high wholesale costs. In this instance, via hacking, malware attacks, or apps that provide your mobile users money for sending SMS from their device, bulk SMS is generated to predefined numbers. As a result, the operator must suffer increased payment of wholesale costs to other players, which redirect part of funds to the fraudsters generating the traffic.
Secondly, with no official product in place, multiple businesses utilize P2A SMS as a means for 2FA, however with no rate imposed. As a matter of fact, instead of generating revenue for providing an authentication, the originating network (in which the user resides) is subject to costs in order to verify the user.
P2A SMS Monetization
VOX360 technology
VOX-360 is our proprietary, award-winning solution, based on machine learning to identify fraud and help operators monetize traffic. With respect to P2A, it focuses on identifying and stopping artificial traffic before leaving the network, while identifying legitimate P2A traffic and billing the given brands appropriately.
As such, utilizing VOX360 for monetizing P2A SMS generates multiple benefits:
- Revenue increase: By monetizing legitimate traffic or blocking abusive traffic, operators increase P2A or A2P revenue.
- B2B offering: A viable alternative for allowing P2A SMS, as opposed to blocking such traffic and forcing businesses to change processes.
- Cost reduction: Decrease of wholesale costs by elimination of artificial P2A SMS traffic.
P2A SMS Monetization
Customer journey
Our technology for P2A monetization can be utilized as a standalone solution, or in combination with monetizing A2P SMS and / or A2P Voice traffic. As such, operators can utilize our multi-channel solution (which is unique in the market) and obtain a holistic approach to fully monetizing traffic. In case you have not implemented any of our products yet, the main stages our outlined below:
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Establish a partnership Solution Implementation
This entails a free network assessment & market analysis, defining a customized commercial model, and defining high-level solution deployment.
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Solution Implementation
Signoff detailed technical deployment, is followed by deployment of the VOX solution including VOX analytics & reporting; configuring the VOX AI engine with as much data as possible (2-4 weeks of traffic learning); apply to filter & protect network; sign-off testing; go live; handover to operation and activate billing.
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Operation & Support
This involves 24/7 Monitoring, traffic management; rules management & update; block fraudulent traffic; and incident management. For every client we dedicate a NOC & Fraud Protection Team that performs Systems monitoring, traffic monitoring and alarms handling, Management of Firewall, spot fraud & update rules, filters, and more.
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Operation & Support Partnership & Management
A quarterly/bi-annual business review (of traffic & pricing) and service review, analysis of escalation management, and change management.
