VOX Engage is the campaign execution engine that activates the insights from the Vector Graph. It is a multi-channel CPaaS (Communication Platform as a Service) designed specifically for advertising.

VOX Engage manages the complex logic of campaign delivery:

• Smart Orchestration: Decides whether to send an SMS, an RCS message, or a Push notification based on user availability and preference.
• Real-Time Analytics: Tracks delivery rates, open rates, and click-throughs (CTR) to feed optimization data back into the system.
• Campaign Management: The interface where our AdOps teams configure triggers, upload creatives, and manage pacing.