The VOX Vector Graph is our proprietary Customer Data Platform (CDP) and Identity Graph engine. It solves the biggest challenge in AdTech: connecting fragmented data signals into a coherent user profile without compromising privacy.

By ingesting diverse signals—network logs, location lat/long, and app events—the Vector Graph builds a persistent, anonymized ID for every subscriber. This allows for “Deterministic Targeting” (knowing exactly who the user is) rather than “Probabilistic Targeting” (guessing who they might be), resulting in superior campaign performance.